In-House real property will currently be called Rocket Homes, sporting a logo virtually identical to the Rocket Mortgage logo. This rebrand is a huge vote of confidence in Quicken Loans and also the Rocket Mortgage complete, showing Rock Holdings’ faith in its fintech division’s future.
For over a decade, we’ve worked tirelessly to create one of the country’s largest property referral networks. Rebranding to Rocket Homes highlights our growth and evolution, as we are continued to invest in a very fintech-driven future, business executive of Rocket Homes Doug Seabolt said in a statement.
Not only is Rocket Homes infusing technology into the house buying and marketing method, we also are partnering with Rocket Mortgage to form a a lot of seamless, efficient expertise for our purchasers, he added.
Along with the rebrand, Rocket Homes launched a brand new web site fashioned and outfitted in accordance with client feedback to accommodate a home search perform with traditional knowledge along with neighborhood info and market trends.
— Rocket Homes (@RocketHomes) September 12, 2018
So when the company that owns Rocket and Quicken Loans declared it was launching Rocket Homes, a web site with powerful home search functionality, it appeared value checking out.
But let’s simply say this: unlike its high-flying mortgage-making relative, it’s not “push button, get home” a minimum of not yet. Rocket Homes is less a bran-new creation and a lot of a rebranding. a true real estate agent referral web site known as In-House realty already a subsidiary of Quicken Loans owner Rock Holdings was given a brand new identity.
No homebuying tools are evident simply yet. In fact, if you reside outside of the search site’s home state of Michigan, there’s little to click on. But, having planted a flag with the Rocket brand, Rocket Homes has plans to add ten states by the end of 2018 with a national rollout by mid-2019.
— Rocket Mortgage by Quicken Loans (@RocketMortgage) September 6, 2018
We’re building it one step at a time, Doug Seabolt, chief executive officer of Rocket Homes, tells NerdWallet, adding that the site isn’t wanting to compete with home search behemoths Zillow or realtor.com. Rocket Mortgage took the mortgage business by surprise. Rocket Homes appears to be in stealth mode to this point.
Yet Zillow, the house search king, has purchased a lender. currently Rocket Mortgage, the app that makes applying for a loan smartphone-simple, is launching a home search website. And Amazon has threatened to get into the housing game typically enough to scare the bejeezus out of the complete industry.
So everybody wants to do everything in the buying-a-home business. Technology and innovation goes to continue to challenge the status quo of however homes are bought and sold in America, Seabolt says.
No doubt that’s true. And while Rocket Homes is nowhere getting ready to being a disruptor at this time, it’s a reasonable bet that no matter all-encompassing entities end up in the homebuying arena, one of them can have “Rocket” in its name.